Ambitious brands.
Accomplished talent.
It’s time to shine.

How we help brands to grow
How we help talent thrive

A new way of collaboration between ambitious brands and accomplished talent.

Built on a new model of collaboration between ambitious brands and accomplished independent talent, NEON Leaders helps businesses to achieve goals, faster.  Today’s business needs are not best served by yesterday’s talent models, so we designed NEON Leaders for both businesses and talent to thrive. 

If you’re an ambitious brand, you can’t afford to not get your marketing right. The NEON Leaders community gives you the best marketing minds you can borrow, so that you can fast-track your success. It’s the capability and capacity you need, made accessible like never before, working your way, at pace.

With a breadth of skillsets and a world of expertise, our handpicked community of independent marketing leaders collaborate with you and your team to identify, plan, and deliver marketing programs that drive business growth and commercial success.

If you’re an exceptional marketer wanting the breadth, freedom and impact of working independently, NEON Leaders gives you the community you need to thrive. It’s a ready-made network of expert collaborators you can call upon, and a community where valuable knowledge and experience is shared – because independence doesn’t have to mean going it alone.

“We are increasingly the victim of ‘tactification’ in marketing. We obsess about the tactics – the execution – with little or no thinking about the strategy that should precede and guide those tactics. NEON Leaders are bringing strategy back into marketing. And that has to be a good thing!”
Mark RitsonMarketing Professor and Marketing Week Columnist
“NEON Leaders is a great place to be for anyone on their independent journey. It is a place of like-minded and highly experienced talented marketeers and commercial experts who willingly share their experience and contacts to help you succeed outside the corporate world. I highly rate all the community events I have attended. They allow me to stay tuned with latest industry thinking and trends which is highly important when driving value into my clients and continuing to deliver excellence.”
Cat Hadfield
Capability and Training Specialist, Luxury Brand Strategist. ex. Loreal and P&G Category Director
“When you’re working independently, you can often feel like you’re missing out on the breadth of perspectives you get when you work with others. NEON Leaders provides an important sense of community, one that has helped me to grow as an independent professional. The quality of the talent in the community is second-to-none, and I’ve learned a great deal from their diverse perspectives, experiences, and range of skills. They’re also a fantastic group of professionals to collaborate with on projects. So now, working independently isn’t a solitary experience, it’s an inspiring one.”
Jamal Hamidi
Creative Storyteller ex. Managing Director & Executive Creative Director, DDB
“After a 20 year career in agency and brand roles I decided to step out and do my own thing.  Little did I know of the challenges that would accompany the opportunities in making such a move.  This is where NEON Leaders proved their weight in gold.  I was fortunate to join a group of high calibre marketing professionals from around the world, who have travelled this road before.  Their counsel and guidance proved invaluable to me as I found my solo wings.  I’m proud to be part of this group 2 years on, and to be in a position to pass on some of my own learnings to those who are considering a similar path.”
Gordon McLean
Brand Strategist ex. Group Strategy Director at Apple and BBDO
“Working with NEON Leaders meant we could achieve in two months what would have taken six to do ourselves, immediately bringing the right people onto the pitch who worked hand in hand with us every step of the way.”
Alex BrittainCEO Warp Snacks
“When I need a different perspective I find so much value in talking with the NEON community. In my world of data and AI it is easy to get mired in a single approach or method that feels true. But meeting with NEON leaders on community calls and in person really brings a global, real, applicable perspective to my work, helping me almost instantly. Our discussions are without bias because we are not trying to impress anyone and that is when true creative problem solving can begin.”
Saba Ahmad
Fractional CTO, Database & AI specialistex. Senior Director Data Analytics, Citigroup
“I’m proud to be a member of Neon Leaders,  a fantastic community of senior, independent multidisciplinary marketers across the world. I truly value the diversity of experiences we collectively bring to the table and the opportunity to learn from fellow practitioners. Branching out as an independent after many years in the corporate world managing teams can be a lonely ride; I’m glad to have found a community that can support my growth as well as provide a safe space during this transition.”
Priyanka Nath
Fractional CMOex. Head of Performance Marketing, Google APAC

A few businesses we’ve helped to grow

Overcoming the challenges of today’s marketing landscape

Download

Talent models haven’t kept pace with the change in the industry.  Businesses building today have an advantage if they approach talent differently.

We understand the challenges that brands and businesses are facing and how they can build to drive growth, better.  We undertook an independent qualitative research study with 30+ CMOs, revealing what the future of marketing looks like, and the ideal functions they would build today.

Read our research report to see what business leaders are doing to overcome their greatest pain points and how accomplished talent can be deployed to accelerate impact. 

Time to light things up for your business?

Talk to us