What we do for brands

“We always get a fantastic quality of insight and strategic thinking in response to our challenges, that more often than not takes us in a different direction to where we thought we wanted or needed to go. The approach to work closely with the marketing leadership team and wider members of our marketing department means everything we have done with NEON has felt like a team effort. My team and I find the time we spend working together, whether as a group or 1:1, is incredibly valuable for the project delivery, the fresh perspective that we receive and our own learning and development.”

“We engaged NEON Leaders for their knowledge, insight and strategic direction to develop our brand portfolio strategy.  NEON’s deep understanding of brands and brand positioning complemented the rich in-house knowledge in our research and marketing teams.  The team at NEON brought experience, expertise and a collaborative approach – developing a portfolio architecture for our brands and stretching our teams with new thinking and perspectives to test going forwards.”

“It felt like we first spoke just yesterday and now we have a clear direction which my regional team worked together with NEON to create.  We’ve been able to use the output immediately with our Asia executive leadership team.  NEON Leaders are an accelerator, and are able to help bring strategic focus and build momentum when needed.  When we all have so much to do, they are a valuable resource of the people, skills and experience to help you when you need it.”

“As we’re building a new business and brand, working with NEON Leaders has taken the pressure off needing to jump into hiring people and means we can be clear on our strategy before establishing our structure and team. The ability to dial up and dial down resource as we need it and tap into a wide range of skill sets and local knowledge has been invaluable to helping us to move forward at pace.”