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August 10, 2020
Hong Kong – 10 August 2020: NEON Leaders, created to address the need and desire for senior resource flexibility for both companies and experienced marketers, is boosting its breadth of sector and industry experience with three of the region’s top marketers joining the collective.
Jennifer Woollford, NEON Leaders’ Founder comments: “With this expansion we are providing greater flexible access to senior marketing leadership for companies when faced with capacity challenges or capability gaps. These exciting additions to the team enhance our ability to deliver both industry expertise and fresh thinking in a strategic, agile and output focused way”.
Adrian Toy, has held marketing and digital leadership roles in APAC for companies including GE, J&J, Universal McCann and PUMA. He was most recently Vice President Digital for Melco Resorts and Entertainment where he drove digitization of the consumer experience. Adrian specializes in agile marketing, digital transformation, social media, ecommerce, martech and CRM.
Hina Wainwright, most recently Global Head of Marketing and Head of Marketing for APAC at Tag, brings her experience of launching and growing B2B brands globally. Hina specializes in marketing strategy, driving excellence in lead generation, digital marketing, customer experience and marketing transformation. Hina is passionate about building strong marketing communities to support companies, our industry and society.
Andrew Harrison held Marketing Director and CEO roles in Europe before working for Ogilvy, Superunion and TBWA across Asia, bringing a strong mix of brand and agency experience across all aspects of brand marketing. Andrew has his own independent consultancy practice in Asia, and joins NEON Leaders to bring a collective of talent together to work for clients who are increasingly looking for the diversity of thinking and experience that can be rapidly applied to help solve marketing challenges.
Hina and Andrew are both fellows of the Marketing Society, an accolade held by only a handful of marketers in Asia Pacific.